- Mon Aug 03, 2020 3:51 pm
For me, the most interesting topic in bikes today is how HD is going to dig itself out of the hole its in. The new, now permanent, CEO seems to have canceled or delayed the streetfighter and is pushing the Adv model. I have a difficult time seeing HD succeed in this segment because while it wasn't looking, the segment matured. There are established players and themes that I can't see HD breaking into.
The other segment, the BEV one, I can see HD winning since it's early to the game so the ball is still very much in play. I don't think the $32k or so LiveWire was the right into. IMO, the big twin boys aren't going to be switching to BEV and those who may be switching have no allegiance to the HD brand.
"...every institution in American life has squandered its credibility in the service of a political program that seeks to destroy whatever used to be worth caring about in Western Civ, including free thought, free speech, free inquiry, free movement, truth, beauty, and the right to resist official coercion." - Jim Kunstler